Kyle Lamb

I am a young, aspiring footballer, who has made the first step into breaking the barriers of limitations, that many other young players give themselves in this day and age. In 2018 I was offered a dream football scholarship in the USA, where I would compete at the highest collegiate level, whilst working towards a degree in accounting.  This opportunity lead to many accomplishments, such as Division 1 All American, multiple player of the month, awards, team of the week (5x) awards, and am currently leading the nation in assists.


For me, Kickoff@3 is not just a local voice, or a non profit organization. This is a beautiful opportunity to lead many others like myself into not just being content with the position, and destiny that they, or others in their environment have chosen, and decided for them. This role has given me to opportunity to show the younger generation, that you can look like me and do ANYTHING you put your mind to. 


It all starts here!

Kevin Lema


Kevin is extremely passionate about developing and mentoring the young people in the community through sports and education. With a footballing background playing at Watford FC, Luton Town FC, Uxbridge FC featuring on Inter Milan’s Sky 1 Footballs Next Star show and now as an U19 Development Coach and Communities Engagement Officer, it is a clear indication of where the motivation and inspiration to create positive career pathways for the young people stems from.


In the past ten years of coaching, teaching and as a employability advisor, Kevin’s ability to network with people from various industries has helped create a lot of success stories and has seen young people progress into great careers such as professional/international football, college, universities, apprenticeships, employment and USA scholarships.

Liz Mead

As a Detective Chief Superintendent for Bedfordshire Police, the most Senior Detective in the Force, Liz led a complex portfolio of volume, serious and major crime investigations and this was built upon many years of experience as a detective, putting victims and the vulnerable at the heart of everything she did whilst ensuring that offenders were brought to justice.  

 Liz drove lasting cultural change initiatives to improve performance, wellbeing, employee engagement and quality standards across the board whilst embedding the Code of Ethics, creating an award-winning approach to increasing employee engagement and raising performance levels.


Nationally, Liz has worked on unlocking the potential of under-represented groups in policing through delivery on the Aspire Programme at the College of Policing and is an advocate for equality.


Liz was born in Luton and always lived and worked in Bedfordshire, her love of sports came from her family, with her parents owning a Sports shop called Kick Off! Her Dad played Youth and reserve Team Football at Tottenham in the 1960s and supports both Spurs and Luton. Liz has never played football - tennis being the sport where she represented Bedfordshire in her teens.


Liz will say that her career has had many hi-lights where she has seen the very best of humanity and lows where sadly incidents have shown the very worst of society where it is a struggle to see how someone can cause so much pain and suffering to others especially those that they purport to love.


Policing was her life for 30 years and as Liz approaches retirement she will be taking time to consider her next steps but wishes to support young people, inspire them to achieve and just like the ethos of KickOff@3, show that #WeBelieve. With the career that Liz has had it is no surprise that she supports the work of Embrace - Child Victims of Crime ( in their work to make a difference supporting children, young people and families who are victims of crime.

Marcus Gayle

We are proud to officially announce Marcus Gayle as a KickOff@3 ambassador. He has been supporting us and our events for some time and has done us the honour of lending his name and vast experience to our work with young grassroots footballers.

Marcus began his professional career at Brentford on leaving school at 16, making over 230 appearances over 2 spells, divided by a period on loan. In 1994 he signed for Wimbledon 1994 for whom he appeared 285 times, of which 204 were in the Premier League. Marcus headed over the border to Glasgow Rangers in 2001 but only made 4 appearances before joining Watford, playing for the Hornets 115 times. He also received the accolade of representing Jamaica in the 1998 World Cup appearing  a total of 18 times. Marcus finished his playing career at AFC Wimbledon embarking upon a coaching role for the reserves over four seasons.

For the last 4 years he has worked with with "Kick It Out" delivering equality and diversity educational workshops all across the country to academy players, staff and parents. He is always available to mentor young people and support organisations like KickOff@3.

Since becoming our Ambassador, Marcus has been an enormous support to the young players at our tournaments, happy to engage, encourage and dispense both advice and awards. He has even donned the boots again for the KickOff@3 team in support of anti-knife crime charities. 


Trust us, he hasn't lost the skills.

Roger East

Roger has been a professional referee since the 2000 season and retired at the end of the 2018/19 season at the top of his game. His career began as assistant referee in the Football League, graduating to the Premier league in 2003. He added FIFA to his portfolio, acting as an assistant referee in Internationals between 2005 and 2007.


In 2007 The Football League promoted Roger to referee, he then spent the last seven years as Premier League referee. He was also honored by being selected to represent England for a number of important national and international events, as listed below. He is sworn to secrecy regarding any contentious incidents on which he may have adjudicated over his 19 year career. Just don't ask!


We are pleased and proud that Roger has agreed to be a KickOff@3 Ambassador going forward. He has already proven his staunch support of our ethos having presided over several matches in two of our all day youth tournaments, gently, with encouragement and support, at Wiltshire and in the Finale in Bromley. Contrary to popular opinion referees can be charming and funny – Roger is certainly not averse to a little dance occasionally. 

Shane Sandiford

Shane has many passions and talents but those at the forefront of our minds are his modelling career and his extensive experience working with young people from various walks of life. 


As a model, Shane is in the public eye, not only as a typical model, but also as a role-model. Shane is signed with model agencies BAME, IMM and Eden. When Shane was asked to become an Ambassador for KickOff@3 we asked him for some of his modelling highlights. He had two that came to mind: featuring on the cover of Your Berks, Bucks & Oxon Wedding, and his 2020 shoot with photographer Bobby Cray.

When asked why, Shane said that the magazine shoot was "a real achievement for him personally", and that the nude shoot with Bobby Cray was "a real big hurdle for him to overcome" in terms of showing vulnerability.

It's Shane's openness and determination to overcome hurdles, and build himself into the man he knows he can become that makes him such a fantastic Ambassador for KickOff@3 and role-model for young people.


Alongside modelling he is working independently, supporting young people to help them to develop a sense of self worth and supporting them to see their relevance in their community. Basketball and music are other passions and alongside his day-to-day work, Shane also works with a team of like-minded individuals to put on charity basketball events. TipOff@3 is an arm of KickOff@3 and is a community event that helps to bridge gaps between the community and police and gaps in the community itself. This initiative started in September 2018 and we are hoping to continue this for the foreseeable future.

Paul Canoville

We are excited to officially announce Paul Canoville as a KickOff@3 ambassador. He has been supporting us and our events for some time and has done us the honour of lending his name and vast experience to our work with young grassroots footballers.

His career spanned 15 years. He was signed by Chelsea from Hillingdon Borough in 1981 and went on to win the Second Division title with the club in 1983–84. However, he was more notable as the first black player to play for Chelsea, and for the negative reception he received from the racist elements of Chelsea supporters.

Despite facing significant challenges Paul shares his experiences with young people and teaching them how to build essential life skills and it is this that makes him particularly fitting for the role of KickOff@3 Ambassador.